Conscious Foods has been a pioneer in providing high-quality organic food options to the Indian consumer market since 1990. With the launch of their new range of Toddler Foods, they aim to win over both younger audiences and parents. This new range maintains Conscious’s familiar minimalism and kraft paper, while introducing a fresh new approach.
We saw this as an opportunity to create scrappy characters that get their superpowers from the ingredients of each product. Instead of eliminating the kraft paper completely, we made it an active participant within each box, serving as a prop and essential to the story.
Illustration: Shivani Danave