BRAND IDENTITY // ILLUSTRATION
Lockdown Patriarchy was a campaign run by Say Enough (Oxfam) to challenge discriminatory norms that justify violence against women, trans and non-binary people and clap back against misogyny prevalent during Covid-19.
The campaign was a part of the 16 days of activism. The campaign voice was created in a way to highlight not only the problems arising due to lockdowns all over the world but also clap back to misogyny and deep rooted patriarchy. At a time when there was a lot of visual clutter online we decided to take a cleaner approach to visuals that spoke loud and clear and encouraged discussion.
Illustrations by Priya Dali