Matter is a bite-sized digital insurance company offering micro insurance to Gen Z and Millennial consumers in the UAE. The company aims to make the insurance process hassle free and easy to understand, while filling a gap in the sector. Unlike traditional insurance brands, Matter is low commitment, easy to use and for people that want to spend on precious objects.


While retail therapy can often be looked at as frivolous and unnecessary, we recognised that every big purchase often has a story to it. Rather than focussing on the price tag, we shifted gaze on the precious story attached to the object in concern. The brand had to speak to an audience that is carefree, wants things fast and doesn’t want to get involved in paperwork hassle. The company is positioned as a safeguard that “protects all that matters.”

The matter tape is a foolproof visual that protects your purchases against all that can go wrong. Unlike other insurance brands, Matter uses pops of bold, bright colors to stand out in a straightjacket sector and puts emphasis on what’s important. Black and white images hint at nostalgia and memories and the highlights of objects brings focus to the retail aspect of the brand.