IDENTITY DESIGN

MUMBAI INTERNATIONAL FILM FESTIVAL for NID

The 18th Mumbai International Film Festival (MIFF) was held between 15 to 21 June 2024, showcasing notable works in the non-fiction and animation genre in India and across the globe.
The National Institute of Design (NID) got us on board to design the identity and collaterals for this year’s edition.

The aim was to establish the festival as an international festival with its heart in Mumbai. Vibrant colours and bold typography were chosen to loudly pull attention in an already busy city and also to celebrate the medium and audiences that the festival would be gathering.