APTN- Country Briefs
The Asia Pacific Transgender Network was formed to champion the health, legal and social rights of trans women. The brief was to design a set of four country reports and a regional report addressing the health implications of Transphobia and discrimination prevalent in South East Asia. A visual system was created across the reports to make the data rich content easier to read and understand.
Process behind this case study
The five briefs were very information heavy and a document of this size could easily get difficult to read. A new system had to be created to make them all look like a family but at the same time have an element of surprise with each page. Page count and target audience (policy makers, shareholders) had to be kept in mind and the sombre tone of the report had to be maintained and carried forward.
Since the data across the briefs was similar in nature, the point of difference would have to be color and the various kinds of data visualization.
At the same time they had to look like a set of briefs that would go out together. The briefs also had to work both digitally and physically.
Two different typefaces were chosen to create hierarchy within the wide variety of text. Section dividers were added to break the large chunks of text and colored pull quotes were used to highlight and make the content easier to skim through, even at a glance.
Communication was the driving force for data visualisation and simple shape oriented graphics were used to design these due to space constraints and effectiveness.