IDENTITY DESIGN

Sustainable Futures Collaborative (SFC)

Sustainable Futures Collaborative is an organisation working on policies and research towards climate justice. Sustainability and Future are both strongly linked with the concept of time. Across cultures, the sun has stood as a symbol for hope, longevity, and energy. Hence, we chose it to represent SFC which stands for the same overarching ideas.

As an academic collaborative, the branding had to look formal and legitimate but also usher in new vigour. Natural colours, were used as restrained gradients to evoke heat maps, impact of global warming, as well as the hope for progress towards a brighter, sustainable future.