Reframe is a publication issued by the Mariwala Health Initiative (MHI), an organisation dedicated to mental health in India. Every year, Reframe brings together writers and illustrators from different communities, geographies, and contexts to shed light on a specific theme under the larger umbrella of mental health. Every year, the journal must be represented in a way that is as nuanced as the writing within. This year’s theme was Global Mental Health from the Margins.

In our third year of working on Reframe, we wanted to find another approach to the publication’s design and execution. Our aim was to create a completely new look and feel that supplemented the tone of the book, making it more visual, eye-catching, and additionally, create a microsite available on the web for a wider audience. As a publication in its sixth year, our challenge was to change its form without losing its essence.

In keeping with its theme, this year’s issue included writers from all across the world. Similarly, we worked with illustrators from the same communities to bring forward rich details of lived experiences as well as cultural context.

Apart from feature illustrations, each story had finer details such as infographics and typographic interventions weaved in to make the book more engaging. We also built a website that could be shared with a wider audience with all accessibility features in place.